an example of creative affordable arts marketing

Shameless and Blatant
(in pursuit of butts in the seats)

Why are people in the Arts so afraid or shy to push their craft? Are they guilty for what they do? Isn't it more embarrassing to have no BITS (Butts In The Seats) when they put on a show? Have they totally lost themselves in their "art" that they've forgotten that it does not exist without an audience? Why are so many in the arts so afraid of new media... like the internet? Do they not realize that for the first time in history there is a medium that puts everyone on a level playing field?

I admit I have been guilty of all those things in the past... but not anymore. It’s a new day with some pointed lessons from the masters! Da Vinci got paid so did Shakespeare... it could be argued that Bill and his peers invented what is show-business today. Those are 2 words that need to be paid more attention to in equal parts. (Sure, argue with me that those guys had patrons and I’ll tell you they are called “sponsors" or “advertisers"? today.)

Over the last few months I have been developing some ideas on arts marketing from an affordable, creative and pedestrian level. (Pedestrian meaning… a little effort and time and any idiot can do it.) I won’t just write about it… I’m doing it. If these methods work… cool! If they don’t… at least I tried.

So, here is the first of my shameless ideas in action…

Rehearsals for a brand new play, TALE END, begins today and... postings on our blog at the Theatre J’Nerique site will occur at least once every 2 days (save the weekend) from this point on.

Posts will vary from the writing process to acting to marketing in the creation of this new piece. Think of it as a "MAKING OF" as it's happening consisting of blog posts from the participants and videos (there are 2 so far).

Labels in the blog make it easy for you to follow your areas of interest in this creation. If you haven't been there yet... you can catch up at THEATRE J'NERIQUE... and keep coming back for more!

If you are on MySpace come over and "friend" us for updates and bulletins http://www.myspace.com/jnerique

You can follow this ride of the beast all the way through it's premier at Rogue 2007!

This show is designed to tour and we are planning to hit some of the venues on the Fringe Festival circuit in the Summer of 2008.

p.s. Our posters will be featured in t-shirts soon for your purchase... is that shameless or what?