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For the first time in history the playing field is leveled through the medium of the internet. This presentation introduces to practitioners of the Arts how to effectively use the web to get your message out and grow new audiences. A definite "must know" not just to survive but to thrive in your craft.
You are invited to an important workshop presented by noted Online Arts Marketing specialist Marcel Nunis and assisted by his client, artist Aileen R. Imperatrice.
Saturday, October 20th, 2007
3-5pm
Ashtree Studios
Limited to 45 attendees.
$10/person payable at the door.
A "How-To" cd is included in the price.
TOPICS COVERED IN THIS WORKSHOP!
FIRST HOUR
* A brief overview on the concept of marketing and utilizing the web for your promotional needs. The overview will include a discussion on using blogs, myspace, youtube and the differences between new and old media.
* DIY Website the Affordable DIY Way.
a. Why have a blog on/as your site? (a free approach to a web presence.)
b. Why own a Domain? (an affordable approach to a web presence.)
c. Basic website needs.
d. A blog & a Domain - Now What? Part 1. (A step by step "how to" on domain fowarding.)
e. A blog & a Domain - Now What? Part 2. (A step by step "how to" using free blog software such as Wordpress to set up your dynamic site.)
SECOND HOUR
* Promoting Your Site & Event.
a. To the Media. (Basic Press Release practices)
b. To the Masses. (Using your cyber power effectively)
c. Email Marketing (personal email vs op-in email lists)
d. MySpace Practices 101
e. "Steal This Banner/Video" (A "how to" on banner creation & basic coding.)
Watch Out For Web Arts Marketing Workshop 2.0 will include further details on Myspace, YouTube and much, much more!
Ashtree Studios
1035 N. Fulton
In the Tower District
Fresno, CA 93728
Tuesday, October 16, 2007
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